Ali Matlock

About Ali

As Owner and Managing Director of Power Pilates International - the world's foremost educator of Classical Pilates - Ali Matlock is a New York-based entrepreneur, business consultant, and fitness industry leader who has guided the organization's growth into a global network spanning hundreds of training facilities across multiple countries, supporting thousands of certified instructors worldwide, with over two decades of experience bridging the worlds of technology, operations, and wellness.

A rare operator who is equally fluent in boardrooms and server rooms, Ali has spent his career helping organizations design and scale systems that are as functional as they are elegant. His background spans full-stack web development, financial systems architecture, e-commerce, CRM, digital marketing, and enterprise operations - giving him the unique ability to translate complex technical goals into practical business outcomes and vice versa.

Beyond Power Pilates, Ali is the founder of Apogee Media, a New York-based production company where he writes, directs, and produces narrative fiction films in the suspense, horror, and thriller genre. His work has screened at the Manhattan Film Festival, the Chelsea Film Festival, and the H.P. Lovecraft Film Festival, among others. He also created and produced Fit or Flop, the fitness competition series, with select titles available on major streaming platforms.

A builder at heart, Ali has launched and led ventures spanning internet radio, fitness media, awards industry platforms, and independent film - each rooted in the same philosophy: that great ideas deserve great execution.